Applebee’s Franchisee: “Summer Reading Challenge”

Applebee’s Neighborhood Grill & Bar restaurants across upstate New York are teaming up with The Salvation Army to encourage children to ‘give and get’ an appetite for reading this summer through its “Summer Reading Challenge.”

Kids and their parents who drop off a new book into The Salvation Army barrels at Applebee’s restaurants in upstate New York and Connecticut receive a bookmark and a special Applebee’s Bookworm Club card featuring a free Oreo Cookie sundae coupon, redeemable on their next visit. Once kids 10 and under read and record 10 books on their Bookworm Club Card, they will also receive a free kid’s meal.

The book drive runs through the months of July and August. The goal is to collect more than one ton of books in upstate New York and Connecticut and distribute more than 230,000 Bookworm Club Reading Cards through area library summer reading programs and at restaurants during the “Summer Reading Challenge” timeframe.

Individuals who do not wish to donate a book but would like to participate in Applebee’s Bookworm Club can find cards at participating schools and libraries across upstate New York. Parents can also download the card online at www.tlcneighborhood.com. The Bookworm Club is a reading-focused reward program that encourages students to record the books they’re reading on Bookworm Club cards.

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